The good old standby, print annual reports are the most user-friendly format. If you’re not sure how to decide, here’s a simple rundown of your options. How do you know what format is right for you? The whole point of an annual report is to showcase your brand’s achievements in a meaningful way, so the format you choose will probably be influenced by your audience and your brand’s product, service, or mission. Whereas they used to be dry, dull print reports, there are all sorts of exciting and engaging ways to tell your brand story, whether it’s on paper or on a screen. ![]() 1) Choose the right format.Īnnual reports have evolved over the years (and in the best ways). From copywriting to design, the tips you’ll find here will help you bring your annual report to life on every page. The key to a great annual report is to turn the information you’re including into an interesting story, using every storytelling tool at your disposal. ![]() That’s why we’re giving you a step-by-step guide to help you create an engaging report. Of course, we know crafting an annual report can feel intimidating or taxing. The stronger your annual report, the more you can increase your visibility and connect with the community who supports you. It doesn’t just satisfy a legal requirement it’s a bold statement about who you are, what you do, and how you are succeeding. We’ve talked at length about why your annual report is such an important piece of content for your brand.
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